We live in a world where we consume digital content seamlessly across multiple channels. Having brand consistency across multiple channels is imperative. Having brand consistency between your online activity and your offline experience is even more so. Brand consistency across multiple channels delivers a greater impact on the customer, engendering trust, loyalty and a stronger return on investment.
Simply creating a promotional email, monthly newsletter or producing a brand video in support of your new product isn’t going to realise your business goals. It’s about complimentary communications that work together to deliver a consistent message. We work with our clients to help them define the right strategy to reach their customers – in their lives, in real-time and on their terms.
Drawing on our cross-discipline expertise we can help you realise an experience that delivers a single, cohesive voice across multiple channels. Our sister company – Goodman Associates – has been planning and buying media for over 30 years. Many big brand names rely upon them day in and day out to make their TV, radio, outdoor, print and search work that little bit harder.
Electronic word of mouth: there is no better endorsement for your brand than customer-to-customer. We understand how to connect your customers to an experience, transforming them from being a viewer to being an active participant, helping you to positively raise the reputation of your brand.